We all know the importance of podcasts for businesses. It has become a go-to marketing method because most people prefer listening to podcasts instead of reading blogs. The number of podcast listeners has steadily increased and mounted to almost 383.7 million in 2021. 

Since the market is competitive, it is important to create quality podcasts so they can be a hit among the audience. Every business wants to ensure that its podcasts keep the audience hooked. Due to this demand rise, many podcasts and software have been introduced. Every software differs from the others in many ways. Therefore, always read the description to understand what the software is offering. So, you can choose the one that suits your podcast’s needs the best.

Podcasts are famous because they are considered to be one of the easiest marketing methods. But, use good software to ensure that your podcasts stand out. 

Adobe Audition

It is another popular multi-tracking software that offers excellent features that can help create outstanding podcasts. It offers some noise-reduction capabilities, advanced compression, EQ, and so on. If you want to make your podcasts interesting, you can add free music, dialogues, and dozens of sound effects. 

Adobe Audition is the best as it helps in reducing the unwanted sound from the background. This way, listeners get to listen to the podcaster’s voice only. Also, if you want to create video podcasts, then it offers easy integration with Adobe Suite. So, you get access to an abundance of different useful features. However, if you want to use this software, you have to pay $20.99 per month. 

Pro Tools

It is a famous podcast editing software that has several essential features that are beneficial to record a podcast. It has several features such as recording, editing, mixing multiple tracks, and so on. If you use this tool, you can even collaborate with other team members of your team via the cloud network. It is also quite easy to use, so even beginners can easily use this software without any difficulty. Pro Tools helps the team work on a single project and create overwhelming podcasts. 

However, you must have speedy and stable internet to use this feature and ensure you easily collaborate with your team. You can subscribe to Windstream Internet, which offers internet service. To know more about its services, visit the website


It is a free audio editor platform that helps you record podcasts. It has powerful features but is a little complex to use. This software can record live podcasts through a microphone or a mixer. You have the option to choose 16-bit, 24-bit, or 32-bit audio recordings. Once the podcast has been recorded, you can cut or delete the parts that you do not want to include. Moreover, Audacity also has a library of rich effects that you can use for your podcasts. It is compatible with both Windows and Mac devices. 


Once you are done recording the podcast, use Buzzsprout to make it sound more professional. It is an easy-to-use software that has plenty of great features. It gives you the option to add music from platforms such as SoundCloud, Spotify, and others. 

Furthermore, it helps you optimize and promote your podcasts. With this platform, you can even track the performance of your podcasts based on demographics. The incredible feature of Buzzsprout is that it adjusts your voice tone, so it sounds better per the industry’s demand. Subscribing to Buzzsprout gives you a 90-day free trial, so you can easily understand how it works. After the trial ends, you have to pay $12 per month to continue using it.  


If you want to record podcasts directly from your smartphone, then use Anchor. Simply download this software and start creating software directly from your handset. So, adding transition effects is also easier, and finally, you get amazing and unique podcasts immediately. Moreover, your podcast can be distributed to several platforms with just one click.  

It also gives the option of adding songs directly from Spotify and co-hosting your podcast with friends. Anchor is free to use and works well on Mac and Windows both.

All in All…

Though you do not need a proper space to record podcasts, this is the reason it is called the most convenient marketing method. But you cannot avoid the importance of using good software. Your aim should be to entertain the audience, so you can create better podcasts. Good software offers numerous features that you can use to hook the audience. To help you create better podcasts, we have curated the list of the best podcast software you can use.