Blogging is an excellent way to bring in extra money and build a brand. The best way to accomplish a highly profitable blog is by finding the right blogging partner. Most people don’t realize how demanding blogging can be on you, and as your blog grows and attracts new followers, you want things to run smoothly.
Why hire a blogging partner? When you both collect the rewards from a job well done, it motivates you to keep going. Here are a few tips on why and how you should find a blogging partner to assist in your journey.
1. Find Someone Who Complements Your Weaknesses
Everyone has strengths and weaknesses, but to make a successful blog, you need someone who can bring balance. Making a list of the things you lack will give you a good guideline of what to look for in another blogger. What you can’t bring to the table, they can make up for it. You both complement each other and offer your audience the complete package.
2. Look For SEO Knowledge and Premium Experience
While creating good content is the whole purpose, much more goes into it. For instance, you need to have inbound and outbound links, as well as plugins. The more premium tools you put into your blog, the higher the user experience.
Writing SEO content is not as easy as just keyword stuffing. It would help if you had someone who could write with the knowledge of Google’s stringent rules to optimize your position in the search engines.
3. You Must Have Someone with Great Communication
The person you choose must have the time to help your blog grow. You can find plenty of qualified people, but you want to ensure they haven’t overextended themselves. Telecommuting opens many doors as you can live in Ohio and hire someone in Los Angeles to help you out.
However, you need to make sure this person can meet via Zoom or Skype meetings so that you can stay on the same page.
4. Make Sure You Have The Same Focus
The distance can be near or far and doesn’t matter much, but you both need to be going in the same direction on the blog. If you’re focused on increasing traffic and your blogging partner is focused on another aspect, it’s not going to work. While you can have different interests, you can’t be going in two separate directions.
If the focus of the minute is to improve SEO, you both need to agree and work on that aspect of the blog. Then, once you complete that goal, you can move on to increasing traffic or targeting a different demographic.
5. You Should Be Able to Work Well Together
Here’s the trickiest part about finding a blogging partner; you must be able to work together. It doesn’t matter if their resume is packed and they’re the best writer around if you can’t get along. Any good working relationship starts with mutual respect.
You both need to be open-minded enough to realize that you need to implement each other’s ideas and respect the other person’s thoughts.
6. Develop an Exit Strategy Before You Start
Any business arrangement should always be in writing. If the blog is a complete failure, how will you end things? What if one person isn’t doing their fair share of the work?
One way that many blogging partners manage these situations is by using a partnership tracker. This will give you detailed reports to see how much each person is doing and if they’re pulling their weight.
The last thing you want is someone on your team who isn’t helping. Having such a program can ensure everyone is doing what they need to do.
Final Thoughts on Finding a Blogging Partner
The success of your blog means getting the right person to work with you. It would help if you had someone who complimented you. They must be willing and free to do as much work on the blog as possible, and you should get along. Finding the right partner doesn’t have to be complicated; just make sure you’re both going in the same direction.