Your website is often the first impression potential patients have of your practice. It should provide helpful information about your services and be easy to navigate.
The ultimate goal of your dental website should be to convert online visitors into patients. This means placing calls to action throughout your site and making it easy for visitors to schedule appointments.
Look at Their Portfolio
The best way to find a quality dental website designer is to look at their portfolio. If they have an extensive portfolio full of jaw-dropping dental websites, then you know they are a good fit for your needs. Look for dental website designs that feature unique photography and professional graphics. This will help you create a website that is both visually appealing and effective at communicating your message.
If you have an out-of-date or nonfunctional dental website, you must take advantage of a huge opportunity to engage potential patients and show them that your practice is the best choice for their oral health care needs. In addition, a well-designed website can protect your credibility and prevent potential clients from leaving your site before making an appointment. A good dental website design should highlight all your clinic’s services. The services page should also indicate each service’s cost so potential patients can decide about their dental needs.
Ask for References
The Internet is the new frontier for businesses of all types, and dentists are no exception—82% of people looking for a dentist conduct online research, including checking out their website. A quality website will greatly impact your practice’s bottom line.
A professional dental website design agency will understand the industry and know what it takes to create an effective site for your needs. The best agencies will optimize your images, provide search engine-friendly articles, and incorporate keywords that describe your business to improve search results and capture more quality leads.
Your website should tell an authentic and engaging story to your target audience. The right design and content will evoke trust and demonstrate your authority and professionalism. Incorporate images and videos of your office, patients, and staff to add a personal touch that makes visitors feel at ease about visiting your dental practice.
A well-designed website will be mobile-friendly to appeal to people who want to browse your services on the go. The right agency will consider the different screen sizes and operating systems to ensure your site is optimized for all devices. It should also be easy for visitors to find what they are looking for, from a quick overview of your services to an online appointment request.
Ask for a Free Consultation
A well-designed dental website is essential in converting new patients, especially with social media and paid digital ads. A good dental web design company will have the experience and expertise to create a visually appealing and authentic site that reflects your practice and brand. They will also be familiar with current advancements and terminology in the field, allowing them to keep up with the expectations of prospective clients.
Incorporating video is another way to add value to your dental website. The ability to see the actual results of a particular procedure in a short video can make booking an appointment much easier for potential clients. This also allows for sharing testimonials, a great way to build trust with your audience.
While it is important to consider a clean aesthetic when designing your dental website, it’s equally important to show visitors what services you offer in a simple and easy-to-understand manner. This website does exactly that, displaying clear and concise information about their dental services with large hero graphics. They also use round graphics for their content buckets, a unique touch that helps them stand out from other dentist websites on this list.
Ask for Samples
Your dental website is one of your practice’s most important marketing pieces. You need to invest in it, as a modern site that works properly and has the right SEO and marketing automation can generate new patients for your practice through digital channels.
When choosing a designer, make sure they can show you examples of sites that they have designed for dental clients. Seeing that they are familiar with the industry can give you confidence that they will be able to understand your needs and produce a final product that you’ll love.
A modern dental website will incorporate professional photos that show the inside of your office, staff members, and smiling patients. It will also feature a page or section that walks potential patients through your services, from teeth cleanings to X-rays and procedures. This will help them feel more confident about your ability to help them get the smiles that they want, which can translate to increased appointment bookings.
A good design will also incorporate video, a great way to engage with prospective patients and increase conversion rates. You can include videos on your home page, service pages, or even as patient testimonials. These videos can range from simple explainer videos to full-day productions and are worth the investment because you can use them across all your online channels.
