Are you thinking about rebranding your company? It can be a long and grueling process that you shouldn’t do without the help of technology.
Software for brand asset management might assist you in maintaining organization. You won’t have to worry about your employees using old assets.
You can share new files with members of your marketing team, and they won’t have to hunt to find them. Everything is right there in front of them.
Branding software will also give you access to your files anytime. You can work on your business strategy while in your favorite coffee shop.
These are only a few ways a management program can help you stay on track with your digital assets. Continue reading to learn more.
Organized Brand Files
Keeping all your digital data in a single folder makes tracking down what you need tricky. Your employees will be doing more hunting than working.
That’s where brand asset software comes in. You can use it to keep your files neat. Your employees will find what they need without asking you to find it.
You can use DAM with PIM to streamline the process even further. PIM will put all your product information in one place. You and your employees can use that for branding and marketing purposes.
Make Rebranding Easy
Rebranding is a daunting task to take on. It involves starting over from the beginning with new designs.
Your employees can create new assets and move them to projects with your business software. When a new file is added, your employees will get a notification. This will prevent them from using the old ones by accident.
Have Access Anytime
As stated above, rebranding is a big job. You’ll need 24/7 access to get things done no matter where you are.
Cloud-based brand asset management software can give you that option. You can also use it to assign specific permissions to managers.
Only giving access to your templates and logos to those that should have them will reduce security risks by limiting the number of hands in the kitchen.
Branding marketing is an entire process. Your designers create the assets. They then turn these files over to your brand managers.
If there’s a single cog in the machine, it could get in the way of the entire operation.
Brand asset management programs will tell the designers who needs what assets. This will help them manage their backlog of requests and get files over to your marketing managers faster.
You’ve most likely poured a lot of money into your old assets. Why toss them in the garbage when you could reuse some of them?
The problem is that old assets have the tendency to become shrouded in new stuff. It’s easy to forget them. Your asset management software will help you keep track of them so that doesn’t happen.
Make Your Life Easier With Brand Asset Management Software
Company rebranding is a lot of hard work. That’s the benefit of brand asset management software.
Your program will help you manage your assets and make them easy for your employees to use.
For more business technology tips and tricks, check out the rest of our blog.