When building a website, you must focus more than just your on-page SEO strategy. It would be best if you also considered your off-page SEO strategies to increase your website’s visibility and drive traffic.
One of the most common off-page SEO tactics is link building. In this technique, you aim to build backlinks to your website from high-authority domains.
Link building
Off-page SEO can be confusing but integral to overall search engine optimization. It involves all your activities away from your website to raise its visibility in search results.
The most important aspect of off-page SEO is link building, which consists of backlinks from other websites that point toward your website. These links are considered a signal of authority for search engines.
Link building can be done in many ways, and it has been incorporated into digital marketing activities like content marketing and social media. However, the most effective way of getting high-quality links is to build relationships with reputed websites and their influencers.
This can be achieved by sharing relevant content and engaging with users on social media. So, what are the advantages of off-page SEO, then? This helps you to increase brand awareness and build relationships with potential customers. Additionally, it can also help to drive traffic to your website.
Social media
Social media is a powerful tool for marketing, providing an inexpensive and effective way to promote your business. Social media can help you reach new audiences and drive traffic to your website, whether a small business or a large corporation.
According to a survey from the Pew Research Center, 81% of adults use at least one social networking site. And while most users login to connect with friends and family, many stay to do their browsing.
In addition to being a great marketing tool, social media can also be an essential part of your off-page SEO strategy. It can boost your visibility and drive traffic to your website by increasing your social media engagement, which helps search engines determine your relevance and ranking.
Another way to use social media to increase visibility is by participating in online events. These events are a great way to engage your audience and create a buzz that will attract social engagement, links, and PR coverage.
Local listings
Local listings are a valuable resource for businesses and customers. They help connect searchers with a local business’s location, providing rich, accurate content to potential customers and web crawlers and boosting SEO, click-throughs, and foot traffic.
They’re also crucial for ensuring local searchers have the most accurate information about your business and can easily find you when needed. Missing or inaccurate information can have a detrimental impact on both searchers and your rankings.
Keep your NAP – name, address, and phone number – consistent across your local listings. This gives Google and other search engines validation that your business is legitimate and trustable.
It’s also essential to update your local listings whenever you change your business. This will improve your overall user experience and show searchers that you care about the details of your business.
Public relations
In the short term, public relations can generate more awareness for your business and drive traffic to your website. However, ensuring that on-page SEO activity back up your PR strategy is essential.
This includes creating quality content, using long-tail keywords, and building backlinks to improve your site’s SEO. If you’re not doing these things, all your PR efforts will be for naught, and you won’t see the desired results.
In addition, PR professionals develop and distribute general information about an organization through publications, including annual reports, stockholders’ reports, briefing calls, and video pieces that convey the company’s identity, vision, and goals. They also work to establish and maintain relationships with consumers, the community, employees, and public interest groups.
