Instagram is a lot of people’s favorite social media platform and for good reason. Who doesn’t want to look at pretty, inspiring pictures all day? I know I sure do. You used to be able to grow your Instagram account easily but when the current algorithms were put into place, you had to get more strategic with your Instagram and that doesn’t just include taking better photos.
One of the ways that people don’t often think about when trying to grow on Instagram is their captions. I don’t know about you but I’m looking for the whole package on Instagram – beautiful pictures, enticing captions, and the whole shebang so today I’m going to be sharing some tips and tricks on how to use Instagram captions to attract your target audience.
Use Instagram Captions to Attract Your Target Audience
Keep your brand’s voice in mind
When crafting your Instagram caption, make sure to keep your brand’s voice in mind. You don’t want to be posting any captions that don’t resonate with your brand so make sure to always keep that in mind when deciding on your caption.
Take your time
You probably won’t be able to whip out your best caption on the fly so set some time aside each week to schedule out your Instagram posts and write your captions. I started doing this a few months ago and it’s really helped me improve my captions.
Make sure your caption adds value
Of course, not every single caption is going to be super heartfelt and calculated but your caption should add some type of value to the photo. I like to post pretty styled stock images of desktops and office supplies and then follow up with a heartfelt caption that people can resonate with. It’s those vulnerable posts that will really hook your audience and have them wanting more.
Related: How to Craft the Perfect Instagram Bio
Use a Call to Action (CTA)
Always, always, always include a call to action in your Instagram caption. People need some type of indication that they’re supposed to take an action on your post. I like to ask questions in my captions to entice my audience to respond.
Do you use your Instagram captions strategically? Please feel free to let me know down in the comments.