Instagram is one of the most popular social media platforms out there these days so that means that there are tons of people telling you what you should and shouldn’t be doing on the platform.

Today I’m going to be doing some myth busting on Instagram and share the real facts about the platform so that you’re using it properly and not just wasting your time.

1. Hashtags in the comments aren’t counted

There’s been a ton of debate about whether or not your comments need to be in the caption or not for your hashtags to factor into the algorithm on Instagram.

2. Using all 30 hashtags is spammy 

I have seen a lot of people say that we shouldn’t be using all 30 hashtags on Instagram but if Instagram didn’t want you to use all 30 hashtags, why would they allow you to use that many? Of course, within those 30 hashtags, we shouldn’t be using those spammy hashtags – you know exactly which ones I’m talking about. It’s all about being strategic with the hashtags you use so that you can continue to reach new people.

3. You need to have a “theme”

I am probably one of the few people who don’t think an Instagram theme is really all that important. I do think it’s good to be consistent with things but it’s not going to make or break you if you use the same filter on every picture.

4. It’s all about pretty pictures 

Pretty pictures are nice on Instagram but I think having a captivating caption is even more important. The picture is what stops the scroll initially but if you have a really good caption, then you will be able to further hook your audience and turn that into a loyal customer.

5. It’s impossible to grow now with the algorithm 

A lot of people think it’s almost impossible to grow now with the algorithm being the way it is. While it is definitely more difficult than it used to be, it’s not impossible by any means. You just have to adjust your strategy and spend time perfecting it to be successful on Instagram.

Your Turn:

Did you previously believe any of these myths about Instagram? Let me know in the comments.