There are always going to be some seasons in your business that are absolutely nuts and others that are relatively slow. In today’s post, I’m sharing some things to do when business is slow so that you’re able to take advantage of any downtime that may present itself. Let’s dive in to the things to do when business is slow, shall we?
18 Things To Do When Business is Slow
Update Old Blog Posts
If it’s been awhile since you updated your blog posts, then now may be the time to go and do that. You can update them with any new information, add any relevant opt-ins, and things of that nature.
Conduct a Business Audit
In my opinion, auditing your business is necessary at least once a year so why not take the downtime in your business to do that? Analyze your business, social media channels, goals and more to ensure that you’re on the right track and make any necessary tweaks.
Host a Giveaway
Hosting a giveaway gives you the chance to gain a new audience and get some more people on your email list. The winner of the giveaway could potentially even become a new client or refer you to their friends after the fact if you’re giving away a service.
Re-evalaute your goals
Sometimes we set goals at the beginning of the year and come back later to realize that these goals no longer align with our blog or business. During slow periods, you can re-evaluate your goals and make any tweaks or see if you’re on the right path to achieving them.
Host a Free Webinar
Hosting a webinar or training can help ramp up business again. At the end of the webinar, you can offer a free consult to try and convert some of the webinar attendees into customers.
Clean out your Inbox
If you haven’t touched your inbox in awhile, things can get a little messy. I recommend taking this downtime to unsubscribe from any emails you are no longer interested in receiving, delete any junk emails that may have piled up, and so on.
Join a Mastermind Group
Joining a mastermind group can be a great way to get the ball rolling again and leave you feeling inspired to take on your biz again.
Respond to Comments
I have been super bad at responding to comments recently because I’ve been a little busy but I plan on going back and responding to comments when I have a little more time on my hands.
Follow Up with Previous Clients
Following up with previous clients is important to do during your downtime. You can see how they’re doing since you helped them and even see if they would be willing to give you a testimonial.
Revamp your Website
Making tweaks to your website gets put on the backburner so make sure to make any necessary revamps to your site during your slow seasons.
RELATED: How to Refresh Your Blog for Spring
Batch write new blog posts
This is something I do on a weekly basis, but if you have a lot of free time, I recommend writing a ton of new posts and staggering them out over the course of a few weeks or months.
It’s so important to continuously educate yourself as a business owner. Even if you don’t feel like you have enough time, you should make time. Read a book on your industry or sign up for a course to further your skills.
Create a new freebie
Creating a new freebie can entice new people to join your list and get your current subscribers to fall in love with your content again.
Figure out your Client Workflow
This is something that’s on my list of things to do but there just isn’t enough hours in the day. Refining your processes and mapping out your client workflow can be a complete gamechanger.
Create a new paid product
Creating a new product is a great way to get people excited about your business again and what better time to do it than when business is slower than usual? Creating a product takes a lot of time and energy so you’ll have that time to dedicate to making a killer new product.
Fill up your social media scheduler’s queue with content
This is something that should be done all the time but whenever you have a bit of downtime, fill up your scheduler with as much content as you can so that you don’t have to worry about it.
Optimize Your Posts for SEO
Having your posts be SEO friendly is super important so take a little time to make sure that your posts are optimized for SEO so you’re not missing out on any potential hits from search engines.
Organize Your Digital or Physical Workspace
I don’t know about you but when I’m organized, I feel much more motivated to get shit done. Take some time to organize both your digital and physical workspace.
Follow Up with Potential Clients
In addition to following up with previous clients, it’s also important to follow up with potential clients. Keep your business at the forefront of their mind by reaching out again if it’s been a while since you chatted and didn’t end up working together.
I hope you enjoyed reading about 18 things to do when business is slow and were able to get at least a few tidbits of information from it.
What tasks do you do when your business is slow? Please feel free to let me know down in the comments.