The entire process of creating blog content is a little more complex than you may think. Not only do you have to actually create the content but you also need to conduct research, create graphics, promote the posts on social media, and so much more. Today I’m going to be sharing how to create blog content from the beginning stages all the way through to the promotion phase.
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How to Create Blog Content
Anytime I have a good idea for a blog post, I write it down in my content calendar on my Confetti Social Trello board. Every three months, I’ll plan out content by taking some of the ideas on my content calendar and adding them into my content calendar spreadsheet. I like to plan by quarters so that I have three months worth of content so I’m not struggling to think of what to write about all the time. Although this initial brainstorming process isn’t done every single time I sit down to write a blog post, it’s an extremely important piece of the puzzle.
I don’t know about you but my blog process typically starts with some research. Since the social media industry changes on a daily basis, I like to make sure that the information I am sharing is the most relevant and up-to-date so that takes some research prior to even beginning to write anything.
I know this is probably weird but I usually outline my blog posts within WordPress. First, I’ll decide on the official title with CoSchedule’s Headline Analyzer tool and then I will start adding a rough outline of everything I plan on covering in my post. From there, I will break all of the topics into sections to ensure that I don’t miss anything.
Once I’ve outlined what I’m going to write about, then I begin cranking out the content. Once I’m in the flow of things, I can usually write a post from top to bottom within 30-45 minutes, sometimes less if I am really in the zone.
Optimizing for SEO
Once I’ve completed writing the post, I go in and make sure it’s optimized for SEO. I like to do this step after I’ve finished writing so that I don’t sound like a robot. I like to organically weave keywords into my writing where I see fit instead of trying to write to appeal to SEO from the get-go. During this step, I’ll also use Yoast SEO to make sure I’ve added in enough keywords, optimize my meta-description, add any relevant internal or external links, and things of that nature.
After I’ve finished SEO-ifying my post, I will begin to create graphics. This is surprisingly one of my favorite parts of the whole blog post creation process. I have 4 different templates that I use for my blog posts. First, I will make the Pinterest graphic that will be used in my blog post. After that’s done, I will pop the blog post title and a new picture into my 3 other templates so that I have at least 4 different variations of this blog post circulating on Pinterest. I recommend having a few different templates per post so that you have more of a chance to get your content out there.
Related: 3 Ways to Create Cohesive Graphics
If you don’t actively promote your content, then what is the point of even writing it? At least, that’s how I feel about it. Promoting your content is a big part of the equation so if you’re not already doing that, you may want to add it to the mix. The same day that I write my post, I also add in 3 promotions on Twitter for the first day in addition to adding it to my queue on SmarterQueue. I will also add my post to Pinterest as soon as it goes live in addition to scheduling it to go out on my Facebook page the day of and adding it to my queue on SmarterQueue so it will continue to be promoted over the next few months.
What does your content creation process look like/how do you create blog content? Please feel free to let me know down in the comments.